About Us

dinner time gets messy


Lori Kranczer is a passionate advocate for women and children, dedicated to addressing the everyday challenges faced by mothers. With a background as an attorney, Lori transitioned into the nonprofit sector over 20 years ago, channeling her values of giving back into managing legacy giving programs to raise awareness and funds for nonprofits. 


Lori's path took a turn when she discovered that her children had skin sensitivities and sensory concerns. After her son experienced an allergic reaction to a popular baby bath product, she realized the need for a clean and stripped-down alternative that contained only essential ingredients for gentle cleansing. Unable to find such a product, she took matters into her own hands, enlisting the help of a cosmetic chemist to create a formula specifically designed with sensory concerns in mind.


Raising Junior's 2-in-1 has a gentle and moisturizing formula receiving praise for its effectiveness on the skin and hair. The unintended benefit was its remarkable performance on wispy, curly hair—a discovery that delighted many. Despite the challenges posed by the pandemic, Raising Junior persevered, utilizing the downtime to enhance their label design and formula, ensuring the highest standards of safety and effectiveness. With a commitment to providing safe products for all children, especially those with sensitivities to allergens, smells, and textures, Raising Junior's vegan and gluten-free, plant-based formulas are crafted without fragrance, parabens, dyes, or SLS.

Raising Junior is proud to be a women owned and led business with a social purpose - it is partnering with nonprofits to raise funds and awareness of the issues areas impacting this community of children.